The Search.

The move to a new logo signals the transition to a new era in SJCAM, so we went on a hunt.

As we enter this new generation of cameras and technology, the need to make changes to the old logo’s
personality & character are evident.

Enter The New Logo.

Elegance, strength, vitality, grace, and fun. Those are the things that we went searching for that the new graphic

identity must convey, while still keeping the overall visual feel of the brand.

SJCAM has matured to a leaner, stronger, more vibrant company and the new logo shows it nicely.

We lost the baby fat for you.