I'll take this a step further. If SJCam doesn't want customers hacking their products, they should say so. If they don't mind, a bit of support isn't that hard to do. I see the same basic situation in the smartphone world. Some people are quite happy with their phone as it comes out of the box. Some people, myself included, want control of their phone to the point of gaining full control of files and apps. And some people want to do major modifications from custom ROM's to a different OS. Certain phones, which can be altered, are then recommended over "just live with it" phones. In a few cases (Google, OnePlus, LG, for example) the manufacturer at least leaves a pathway for modification (you break the phone, don't come crying to them, of course) .This doesn't probably doesn't make a large difference in sales, but any positive word of mouth is desirable. The SJ7 is basically a very good camera. Some owners want to take advantage of that good base to extend the camera's usefulness. A camera that does well gets more WOM props. Beating a dead horse further, my experience with Sena (near silence) generated negative WOM and, ultimately, a lost customer. Anecdotal evidence suggests more than one Sena product owner has gone the same way. SJCam should "read and heed". And, yes, this is very OT.